Wuliangye Releases "Digital Wine Certificate" Block Chain Anti-counterfeiting Combined with M2C Mode to Realize Full-cycle Traceability

With the continuous iterative upgrading of anti-counterfeiting technology, the anti-counterfeiting means for high-end liquor has gradually got rid of the basic stage of graphic anti-counterfeiting, and began to move towards a comprehensive anti-counterfeiting approach. However, after the rapid iteration, it also brings new pressure to consumers invisibly. Many consumers are difficult to keep up with the speed of the change of wine enterprises and cannot keep abreast of the latest anti-counterfeiting methods in time, resulting in information deviation. How to efficiently and quickly identify the authenticity of products has become a new trend in the development of anti-counterfeiting technology.

Wuliangye, one of China's high-end liquor brands, joined Sina Group to hand over a "new answer sheet" for product anti-counterfeiting combined with block chain technology ". The "Wuliangye Digital Wine Certificate" was sold out presale, and both public tests were announced to be sold out in a short period of time, and online sales were extremely hot. According to the analysis of user data released by zhenjiu, in addition to the traditional consumers born in the 60 s and 70 s, many young people born in the 90 s are participating in the rush purchase, which is known as "the digital model of high-end liquor".

1. What is the Wuliangye digital wine certificate? How to secure fidelity?

"Wuliangye Digital Wine Certificate" is an encrypted electronic pick-up voucher created by Wuliangye Group. The voucher uses the latest block chain technology to anchor the digital wine certificate and Wuliangye physical wine one by one.

To put it simply, blockchain is a technology that combines mathematics, cryptography, economics, sociology, the Internet and computers. It is a distributed shared ledger and database. It has the characteristics of decentralization, non-tamperable, full-process trace, traceability, collective maintenance, openness and transparency. These features ensure the "honesty" and "transparency" of the blockchain, laying the foundation for the creation of trust in the blockchain. Each digital wine certificate of Wuliangye corresponds to a bottle of 500 ml, 52-degree eighth-generation classic Wuliangye wine. On the factory, warehousing, logistics and transportation chain records, to achieve one thing a code of the whole process of security fidelity.

At the same time, "Wuliangye digital wine certificate" with Wuliangye official authorization certificate. As the official designated selling platform of Wuliangye digital wine certificate, Zhenjiu introduced the concept of "M2C mode" to strengthen the fidelity protection of products. Through the three "original factory" service, that is, the original direct supply, the original storage, the original direct delivery. The "original guarantee" mechanism of physical wine from factory to delivery has been set up to prevent the inflow of fake wine to the greatest extent. Users can continue to check the truth within 24 hours of confirming receipt, creating a triple fidelity service model for consumers.

zhenjiu network is developed and operated by chengdu shangtong times digital technology co., ltd. Times Digital is a technology company invested by Sina in Chengdu that focuses on blockchain, big data and other technologies and provides digital asset operation services for multiple industries.

High-end liquor is hand-brewed throughout the process, well-made, excellent taste, and has investment and collection value, which is favored by the market. Therefore, the problem of "fake wine" emerges one after another, and there may be fake and shoddy problems in every link, such as raw materials, production, logistics, distribution, and so on. How to ensure the safety of liquor in the production and distribution is the most concerned problem of consumers.

"Wuliangye Digital Wine Certificate" not only has an official authorized brand guarantee, but also has an official designated partner. What is particularly important is that this digital wine certificate uses the technical characteristics of the combination of blockchain and M2C model to realize the traceability of the entire industry chain, from the collection of raw materials to the sales of the terminal market, to provide users with the entire process information, and does not give The space for making and selling counterfeit products dispels the concerns of consumers, opens up the trust between brands and consumers, and solves the common point of the industry.

2. Different from the traditional offline wine purchase method, the Wuliangye digital wine certificate has innovated in both the convenience of use and the value of liquor investment.

"Wuliangye Digital Wine Certificate" takes "digital assets" as the concept, creating a new situation and greatly improving and optimizing the user experience. After placing an order online for a long time, users can carry out online operations such as giving away wine certificates, picking up wine certificates, and giving away wine certificates. While improving the liquidity of liquor assets, it greatly reduces the operating threshold for users when collecting investments, transferring transactions, and giving gifts to relatives and friends. So as to make the transaction flow process clearer and clearer, consumers will also bid farewell to the trouble of traditional offline wine purchase and wine storage, and give consumers a new visual experience.

In terms of the investment collection value of liquor, the digital liquor certificate corresponding to the value of the old liquor will also increase with the year. The wine anchored by Wuliangye digital wine certificate is the most high-end liquor series of Wuliangye at present. The eighth generation of classic Wuliangye liquor is of great purchase value in terms of brewing technology, taste and consumer recognition. And after many years of cellar after the liquor, natural characteristics of long-lasting, in the taste and aroma of more outstanding performance, the old wine magnified the value of the liquor itself, and finally in the price increase was reflected.

3. Private customized quality service oriented

In addition, in response to the needs of young people who like to show their individuality and "personal tailor" when consuming, Zhenjiu has also launched exclusive services such as online customized personalized holiday-themed greeting cards and music-themed greeting cards. Both recipients can transfer and receive gifts in time through WeChat, which is time-saving and easy. Young people who are "afraid of trouble" can also get started quickly to meet the diversified social gift needs of young consumers in all aspects.

Under the background of artificial intelligence and big data, the characteristics of the combination of real economy and digitization, the Internet model is blooming everywhere in all walks of life, and everyone is actively trying the opportunities and challenges brought by the big data platform. The post-epidemic period has accelerated the process of deep integration between traditional industries and the online economy. At present, blockchain technology has been officially included in the category of China's "new infrastructure" as a new infrastructure. "Wulangye Digital Liquor Certificate" is the product of the integration and development of block chain technology and high-end liquor industry. It integrates high-end tasting, social gifts and investment collection. It uses the form of Internet liquor to meet the needs of social development and is inevitable to be sought after by the younger generation. It provides impetus for the innovation of wine industry structure and operation mode, and creates a new era of wine industry development. The increase in young consumer audiences will also add new impetus to the digital transformation of the liquor industry.